I recently wrote about how everyone’s favourite affordable furniture store Ikea had announced plans to expand the number of locations it has in Canada. Well, if you live in the downtown Toronto area and love Ikea, you have a treat in store: an Ikea pop-up cafe is opening on Queen West this week!
It won’t just be a mini store; Ikea is using the occasion to emphasize the fun aspects of their brand. In fact, the pop-up is officially called the Ikea Play Cafe, so be prepared to shop, have fun, and eat. Yes, you can get meatballs, but there will also be such choices as frozen yogurt, chicken and veggie balls, waffles, chips and more!
The fun aspect is equally creative. Do you like pinball? Well, the pop-up offers a giant pinball machine made entirely out of Ikea kitchen products! There is also an inventive tic tac toe game.
Surprisingly, Ikea does not have a downtown location, though they did a similar pop-up store last year on King Street West.
There have been mixed opinions over such retailer experiments. Some consumers like to be able to experience what a retailer has to offer, without having to journey outside the downtown core. However, others who oppose corporate stores feel that pop-ups represent an intrusion that adds nothing to the local culture and hurts traditional, independently-owned firms that rely on regular traffic to keep the doors open. What is your opinion? Do you think these Ikea promotions are fun and helpful or result in a more homogenized and less interesting consumer experience? Press the comment button and let me know!
The site closes on June 27th and the company said they currently have no plans to open a permanent cafe. However, you never know: if enough people come out, you might be able to enjoy that Ikea convenience and ambiance downtown any day of the week!